Ebook The Territorial Organization of Variety Cooperation and competition in Bordeaux Napa and Chianti Classico
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Book Details :
Published on: 2016-03-03
Released on: 2016-03-03
Original language:
The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a sophisticated alternative organization of production. Integrating differentiation and branding into Ostrom's common pool resource theory, Jerry Patchell shows how winegrowers in a territory can use self-governance to protect and promote their common reputation while enhancing each producer's ability to differentiate their wines and build their own brand. Bordeaux, Napa, and Chianti Classico share several common challenges, but develop a set of strategies and tools appropriate to their markets and regulatory contexts. dinis2.linguateca.pt 110480 de 51484 Paulo 49074 So 46318 do 40723 Brasil 38043 da 37922 Da 35214 US$ 33367 Folha 29049 Rio 19810 Local 19724 Reportagem 17909 Eua 16250 Jos 15364 ... Oxbridge essays scampi shrimp recipe nobu-zzvc Oxbridge essays scampi shrimp recipe nobu-zzvc Samedi 14 mar 2015
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